A significant display of Apple’s most recent hardware and software, including the new MacBook Pro with M3 CPUs and iMac with M3, took place during the company’s Scary Fast keynote event. However, the iPhone 15 Pro Max was another hidden star of the event.

You read correctly—the iPhone 15 Pro Max was used to record the whole Scary Fast event. This demonstrates the amazing potential of Apple’s most recent smartphone, which has developed into a potent tool for creative professionals like filmmakers.

We’ll go behind the scenes at how Apple recorded and edited the Scary Fast event for the iPhone and Mac in this blog post.

recording the occasion

At Apple Park, the Scary Fast event was filmed at night. This was done in order to benefit from the enhanced low-light capabilities of the iPhone 15 Pro Max.

To record the event, the team employed a range of filming methods, including:

• Multiple cameras were set up to take pictures from various perspectives of the presenters and the stage using iPhone 15 Pro Max handsets.

• With the Blackmagic Camera app, available only on iOS, the team had access to the same high-end filming equipment used in documentaries, TV series, and feature films.

• At Apple Park, the Scary Fast event was filmed at night. This was done in order to benefit from the enhanced low-light capabilities of the iPhone 15 Pro Max.

To record the event, the team employed a range of filming methods, including:

Multiple cameras were set up to take pictures from various perspectives of the presenters and the stage using iPhone 15 Pro Max handsets.

With the Blackmagic Camera app, available only on iOS, the team had access to the same high-end filming equipment used in documentaries, TV series, and feature films.

Beastgrip accessories: To enhance one’s ability to video, Beastgrip offers a variety of iPhone accessories. The crew used Beastgrip attachments to place the iPhone 15 Pro Max on tripods, gimbals, and other rigs for the Scary Fast event.

Editing the occasion

Final Cut Pro was used on a Mac to edit the Scary Fast event. Globally, professional filmmakers and editors utilize Final Cut Pro, a potent video editing software program.

The team started the editing process by bringing in all of the video from the iPhone 15 Pro Max cameras. They then started organizing the program such that viewers would find it interesting and educational.

The team employed a range of editing methods to produce the Scary Fast event, such as:

• Color grading is the process of changing a video’s color scheme to give it the appropriate appearance and atmosphere. The team created a cinematic style for the Scary Fast event by using the color grading features in Final Cut Pro.

• Visual effects: You may add features to a video that weren’t recorded during filming by using visual effects. The team enhanced the Scary Fast event with graphics, animations, and other effects using the visual effects capabilities in Final Cut Pro.

• Sound effects and music: Using these elements together can provide viewers a more lively and captivating experience. The team enhanced the Scary Fast event with music and sound effects by utilizing Final Cut Pro’s audio editing features.

Why did Apple use an iPhone to record the event?

Apple decided to record the Scary Fast event on the iPhone for a number of reasons.

First off, the iPhone 15 Pro Max has a state-of-the-art camera technology and is an extraordinarily powerful smartphone. This indicates that Apple produced high-quality footage without requiring the use of costly, cumbersome professional equipment.

Second, there’s no denying the iPhone’s versatility. It may be used to record footage in a range of settings and circumstances. Because of this, it was ideal for filming the Scary Fast event, which featured a range of sequences, including behind-the-scenes video and a stage presentation.

Ultimately, using an iPhone to record the occasion conveyed to the world the company’s dedication to its own goods. Given its reputation for creating cutting-edge hardware and software, Apple’s decision to film its own keynote presentation entirely on the iPhone speaks volumes about the company’s faith in the device.

In summary

One excellent example of how the iPhone may be utilized to produce high-quality video footage is the Scary Fast event. The iPhone’s strength and adaptability are demonstrated by Apple, which used it to record and edit its own keynote presentation.

The iPhone is a fantastic platform to begin producing your own high-quality video material. Filmmakers and other creative workers may benefit greatly from the iPhone’s robust camera hardware and user-friendly editing tools.